She’s got an interesting perspective on the space, both as a participant and as a coach.
“I think there’s going to be a lot of opportunity there and definitely the tech companies are investing and are going to continue to invest in this space.” “It’s so much more powerful when someone’s talking at you as we’ve seen with QVC,” she says. TikTok, with roots in China, is a particularly interesting player to watch here. Facebook is investing, particularly on Instagram. Twitter, which has put innovation around creators and monetization in overdrive lately, is working on livestream shopping.
Pinterest, seemingly a great fit for this kind of venture, announced a livestream shopping project late last year.
